20 November

About This Project

The aim of the international workshop was to remark and remember the qualities that have distinguished Sigaro Toscano through it’s history, making it one of the oldest and most important brand in Italy.

«Proggetto Tosca» is a system which mix two important concepts: the beautiful nature of the Toscana region in Italy and technology, using an innovative tool: augmented reality. Thereby, we decided to make a collection of cup holders made with the waste generated in the daily production of tabaco and we put signs in top of each one to use it on the augmented reality app.